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The web page jandmchiropractors.com.au states the following, "26 years in the heart of Melbourne." I viewed that the website stated " On Market Street between Collins Street and Flinders Lane in Melbournes CBD, Jowett and Moulton Chiropractors have more than 25 years experience providing chiropractic services." They also said " Our clients value the integrity and professionalism of our practice, as well as the options for blending chiropractic treatment. To achieve more effective results. At Jowett and Moulton safety and responsibility are paramount." The meta header had chiropractors as the first search term. This keyword is followed by chiropractor, chiropractor Melbourne, and chiropractors Melbourne which isn't as important as chiropractors. The other words they used was chiropractors Melb. chiropractor Melb is included but will not be understood by search crawlers.